Creative director Paul Andrew spoke with Vogue about the project saying, “I love Hitchcock for many reasons; the storytelling, the style, the suspense, and I especially love his use of color in his later movies. [Hitchcock] saw the potential of Technicolor to create visual points of attention that can be both alarming and alluring. Absolutely his work inflected Luca’s film, and the collection plays a part in that: The Technicolor pieces pop on screen just like in the opening scene of Marnie. Also mid-century classicism, which is quite conservative but also very expressive—and through the behaviors of Hitchcock characters sometimes potentially transgressive—is an aesthetic I riffed on while keeping my international 2021 audience firmly at the forefront of my mind.

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